American star Doja Cat wowed the audience at the Global Citizen Festival in New York by choosing a dress from the Ukrainian brand FROLOV for her performance. FROLOV is a Kyiv-based brand founded by designer Ivan Frolov in 2015. It is known for its luxurious corsets, Swarovski crystals and deep social messages. Its clients include Jennifer Lopez, Rita Ora, Beyonce and others. Doja Cat's look

  On July 14, 2025, in London, during the presentation of Alla Horskaya's restored mosaic "Boryviter", Oleksandr Usyk appeared in a burgundy suit with author's embroidery from the Ukrainian brand Damirli. Damirli is a Ukrainian brand created by designer Elvira Hasanova. Its characteristic features are the combination of traditional motifs with modern cuts and exquisite materials. In her works, Hasanova often reinterprets Ukrainian

 Ashley Park, best known for her role as Mindy Chan in the Netflix series Emily in Paris, was spotted wearing a Ruslan Baginskiy hat while out and about in Rome. For her look, the actress chose a «Baker Boy» cap by Ukrainian designer Ruslan Baginskiy. It is made of satin in shades of blue and navy blue. The embellished accessory was the RB monogram, outlined in